The Fundamentals of Marketing Technology
Friday, January 27th, 2017 – 12 noon to 6 pm
Refraction Co-working – Reston Town Center, Reston, VA
Refraction Co-working – Reston Town Center, Reston, VA
What is MarTech Magnified?
The MarTech MagnifiedTM conference is designed for marketing and tech-savvy professionals who need to better understand marketing technology.
In this first conference — Fundamentals of Marketing Technology– marketers, entrepreneurs, agency and tech professionals alike will learn the basic marketing technology requirements crucial to building a competitive and growing organization. In addition, marketers will learn how to select the right technology, the right vendors, and how to effectively integrate marketing technologies within operations.
Please join us!
MarTech: Fast Growing and quickly changing
According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.
Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.
Come to MarTech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.
The Number of Marketing Tech companies doubles Every Year!
Hear from DC’s Best Marketing and Marketing Tech Experts
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
Ema Gantcheva VP of Growth at SumTotal, part of Skillsoft
Ema Gantcheva is a VP of Growth at Skillsoft/SumTotal and co-organizer of DC Marketing Tech Talks. She leads a rock star team responsible for managing the marketing technology stack, marketing business processes, marketing databases, campaign management, and reporting/analytics. Before her present position, Ema served as Head of Marketing at WireWheel, Sr. Director of Demand Generation and Director of Marketing Operations at Snagajob, as well asDirector of Marketing Operations at MicroStrategy. Earlier in her careers, she served as the CRM Senior Manager at Monumental Sports and Entertainment, the firm owning the Washington Capitals, Wizards, Mystics, and Verizon Center. Ema earned both her MA and BA at American University.
Robin Izsak-Tseng Director of Growth Marketing, BetterCloud
As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.
Moni Oloyede Marketing Technology & Marketing Operations Specialist at Fidelis Security
Moni is a Marketing Operations specialist with 13 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is a current Marketo Champion, as well as an award winner and presenter at both Marketo and Eloqua conferences in the past.
Natalie Robb Principal, WaveLength Analytics & Organizer, DC Marketing Tech Talks
With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.
Lorraine Joseph Sr. Director of Business Development and Discovery at LeaseAccelerator
Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena. Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Sr. Director of Business Development and Discovery at LeaseAccelerator. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.
Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.
Kristin Thompson Fallon Marketing Communications Executive, GE Power
Kristin Fallon is a Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa.
Joe Matar Director of Marketing, Brazen
Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University.
Amir Zonozi Amir Zonozi, Co-founder and Chief Strategy Officer at Zoomph
Amir Zonozi is a co-founder and chief strategy officer at Zoomph. Zoomph helps teams, brands and agencies measure the value of sponsorships & understanding their audiences through social media data and works with clients like Coca-Cola, MSG & NFL. Follow Amir on Twitter @Zonozi for data geekiness and dad jokes.
Chris Mechanic Chris Mechanic, Co-founder and CEO at WebMechanix
Chris Mechanic is co-founder & CEO at WebMechanix, an award-winning performance marketing firm he started in a basement in 2009 & bootstrapped into one of the DMV’s largest & most revered digital firms. He’s a recognized expert in the field of digital demand & revenue generation, specializing in SEO/SEM, analytics & conversion. Under his leadership, WebMechanix has grown 45% CAGR for over a decade, won countless awards & has appeared on the Inc. 5000 list for 7 consecutive years. Chris has consulted with 100s of SMBs, trained over 250 budding DMV-area marketers & was honored as an EY Entrepreneur of the Year Finalist in 2017 for his contribution to the local marketing community. He graduated with honors from College Park’s Smith School of Business.
Catherine Guarnieri Catherine Guarnieri, Growth Lead at Upside Business Travel
Catherine Guarnieri is an experienced marketer with a demonstrated history of helping to grow brands. From building omni-channel digital strategies to down and dirty guerrilla-style customer acquisition, Catherine is a ‘jack of all trades’ marketer. As a Growth Lead at Upside Business Travel, Catherine works across the funnel to drive new customer acquisition – relying equally on creativity & data analytics to experiment, iterate, fail fast and keep moving.
Catherine earned her Masters of Business Administration from Georgetown University but certainly doesn’t believe everything can be solved with a two by two matrix. Based in DC, by way of Baltimore & Chicago.
Cindy Zhou Chief Marketing Officer at LogRhythm
Cindy Zhou brings more than 19 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations to LogRhythm as Chief Marketing Officer (CMO).
Ms. Zhou spearheaded marketing transformation at multiple technology companies including BackOffice Associates, IBM, Emptoris, Rivermine, and MCI. Prior to joining LogRhythm, she was CMO of Level Access, a digital accessibility solutions provider, where she drove the company’s marketing, inside sales, and sales enablement initiatives. Before that, Ms. Zhou was vice president and principal analyst at Constellation Research where she oversaw digital marketing and sales effectiveness. Previously, Ms. Zhou worked in a senior level marketing position at BackOffice Associates, a global provider of data quality and information governance solutions. She also led worldwide demand generation for IBM’s Smart Commerce initiative.
A recognized industry influencer and award-winning revenue marketing executive, Ms. Zhou is a frequent speaker, writer, and media contributor who is quoted in over 100 articles on marketing, sales, and customer experience technology, best practices, and trends. She serves on the board of advisors for the Technology Marketing Alliance, the University of South Florida Muma College of Business’s Digital Marketing Certificate, and is an original founding member of the Sales Enablement Society. Ms. Zhou was named a 2019 Star CMO by DCA Live, ranked No. 3 on ARInsights Analyst Power 100 list in April 2018, and was honored as one of four finalists for the “Marketing Executive of the Year” Marketo Revvie Award in 2016.
Marina Devalia VP of Marketing at Phone2Action
Marina Devalia, VP of Marketing at Phone2Action, is an experienced marketing leader with an aptitude for building effective marketing operations in the enterprise SaaS industry. As a relentless explorer on discovering new avenues to optimize the Revenue Marketing framework and bridge the gap between Marketing and Sales, Marina comes to Phone2Action from Higher Logic. While there, she worked her way up to VP of Marketing from a Senior Marketing Manager. Prior to Higher Logic, Marina served as a product manager at Opptiv and as Senior Product Specialist at Pacific Trade International. She earned her MA in International Commerce and Policy, and her BS in Business Administration from University of Maryland.
One Afternoon, Two Panels, 3 Presentations, 12 Marketing Superstars
An afternoon of solid action to learn how to buy, optimize, and manage your marketing technology to quickly grow high quality leads, revenues and your company.
12:00 – 12:30 pm
12:30 – 12:35 pm
Welcome and Opening Remarks
Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks
12:35 – 1:15 pm
Don’t Be the Kid in the Candy Store: How to Make Smart MarTech Choices in 2017
Modern marketers love technology as much as kids love candy. Demand is big. Options are endless. Making choices is hard. Join us for a lively session as Matt Howard, a two-time successful entrepreneur and CMO at Sonatype, shares a real-time case study on how his organization selects key marketing technologies to automate, scale, and grow.
Speaker: Matt Howard, CMO, Sonatype
1:15 – 2:15 pm
What Marketing Technology Should You Invest In and When Should You Do It?
Marketing technology has seen rapid adoption in recent years and has emerged as key to growing revenues. As a company grows, marketing technology needs change along with it. In this panel, marketing leaders from local, DC marketing technology companies share their experiences and advice on where martech newbies should start and how the martech stack changes with company growth.
- Hunter Montgomery, CMO of Higher Logic
- Megan Langley, VP of Marketing, Tracx
- Elizabeth Clor, VP Demand Generation, MicroStrategy
Moderator: Julia Lim, Marketing Consultant
2:15 – 2:30 pm
2:30 – 3:15 pm
How to Maximize Your MarTech Investments
So you have all this marketing technology. Now what? In this presentation, we’ll learn practical tips on how to optimize productivity, increase sales, and get that rapid return on investment that your CFO wants to see.
Speaker: Christopher Antonopoulos, Principal, Measured Results Marketing
3:15 – 4:15 pm
Managing and Setting Expectations with your Technology Vendors
According to a recent Campaign Monitor study, 82% of respondents use best-of-breed technology stacks as opposed to a single vendor marketing cloud. This means that an average marketing department manage a growing number of vendors, making vendor management crucial to successful marketing. In this session, our distinguished panelists reveal their secrets to building positive and productive relationships with marketing tech vendors.
- Janet Hall, VP of Marketing for FiscalNote
- Ian Walsh, SVP Marketing, Carto
- Jim Ivers, Sr. Director of Marketing, Synopsos
Moderator: Mike Rejmaniak, Measured Results Marketing
4:15 -5:00 pm
Managing a Dynamo Marketing Team with Marketing Technology Investments
As marketing technology becomes increasingly central to operations, marketing departments are changing, too. New skill requirements are emerging. Management requirements are evolving. In this session, we’ll address how to staff, manage, and develop your team to meet marketing’s new demands.
Speaker: Chris Panagides, VP of Marketing, IdentityGuard
5:00 to 6:00 pm
Kick back with your friends, both old and new. Raise a glass. Talk martech. Have fun.
Sponsor: Real Magnet
6:00 pm to ?
Continue with Happy Hour at McCormick & Schmick’s Seafood in Reston Town Center
If you’re up for continuing the discussion, we are. Join us to finish off the happy hour at McCormick & Schmick’s. This one is cash bar, though!
Low ticket price, jam-packed with value
1 Ticket = 12 Speakers + 120 Local DC Marketers. Add $25 for tickets bought the day of the event or at the door.
- Early Adopter (until 1/31)Best Value$189
- Late Majority (Ends 3/25/20)$249
- Early Majority (ends 3/1)$219
“We are so excited for MarTech Magnified! Marketing technology is our biggest challenge and our biggest opportunity at the same time. The DC area really needs this conference.”