Marketing Tech Magnified 2019
MarTech, Data, & the Marketing Mix
Friday, March 15, 2019, 9 am – 6 pm
NRECA Conference Center, Main Conference Room CC1 at 4301 Wilson Boulevard
Ballston, VA
What is Marketing Tech Magnified?
Now in its third year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.
If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.
Please Join Us!
Marketing Technology & Meaningful Marketing
After years of adding to MarTech stacks and looking for the next tool that is the silver bullet to more marketing qualified leads, we’re ready to start that conversation—you know, that one.
The one where we discuss whether marketing has become too tactical—too focused on digital lever-pulling—at the sacrifice of strategic omni-channel marketing that reaches the right audience, communicates value, and builds trust.
If you’re ready to dig in, broaden your 2019 marketing mix, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.
Marketing Tech Solutions Still Growing Fast
Hear from DC’s Best Marketing and Marketing Tech Experts
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
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Joe Matar Director of Marketing, Brazen
Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University.
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Kristin Thompson Fallon Marketing Communications Executive, GE Power
Kristin Fallon is a Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa.
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Amir Zonozi Amir Zonozi, Co-founder and Chief Strategy Officer at Zoomph
Amir Zonozi is a co-founder and chief strategy officer at Zoomph. Zoomph helps teams, brands and agencies measure the value of sponsorships & understanding their audiences through social media data and works with clients like Coca-Cola, MSG & NFL. Follow Amir on Twitter @Zonozi for data geekiness and dad jokes.
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Chris Mechanic Chris Mechanic, Co-founder and CEO at WebMechanix
Chris Mechanic is co-founder & CEO at WebMechanix, an award-winning performance marketing firm he started in a basement in 2009 & bootstrapped into one of the DMV’s largest & most revered digital firms. He’s a recognized expert in the field of digital demand & revenue generation, specializing in SEO/SEM, analytics & conversion. Under his leadership, WebMechanix has grown 45% CAGR for over a decade, won countless awards & has appeared on the Inc. 5000 list for 7 consecutive years. Chris has consulted with 100s of SMBs, trained over 250 budding DMV-area marketers & was honored as an EY Entrepreneur of the Year Finalist in 2017 for his contribution to the local marketing community. He graduated with honors from College Park’s Smith School of Business.
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Catherine Guarnieri Catherine Guarnieri, Growth Lead at Upside Business Travel
Catherine Guarnieri is an experienced marketer with a demonstrated history of helping to grow brands. From building omni-channel digital strategies to down and dirty guerrilla-style customer acquisition, Catherine is a ‘jack of all trades’ marketer. As a Growth Lead at Upside Business Travel, Catherine works across the funnel to drive new customer acquisition – relying equally on creativity & data analytics to experiment, iterate, fail fast and keep moving.
Catherine earned her Masters of Business Administration from Georgetown University but certainly doesn’t believe everything can be solved with a two by two matrix. Based in DC, by way of Baltimore & Chicago.
One Day, 3 Panels, 4 Presentations & a Lightning Round
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.
9:00 – 9:30 am
Networking
Check-in, Coffee, and Networking
9:30 – 9:45 am
Welcome and Opening Remarks
Get your coffee and your seat because when we start — we’ll really start.
We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,” we promise to keep it quick and over before you blink.
Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks
9:45 – 10:15 am
Presentation
Take Back Control! (Marketing May Require Some Thinking After All)
MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before. But did we lose something in the process? Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us? In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.
Speaker: Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology
10:15 – 10:45 am
Presentation
8 Ideas to Turbo Charge Your Marketing Machine with High Quality Data
Time to examine what the modern data architecture should look like in 2019. In this session, we will talk about rationalizing and simplifying your technology estate and how to get the most of your technology spend. We’ll also discuss information management best practices that protect customer data and build solutions around customer privacy. All so you get the most value out of data to drive effective marketing campaigns, delight your customers with highly personalized omni-channel experiences and become a data-driven organization that can turbo-charge your business.
Speaker: Raman Tallamraju, VP, Head of Architecture – Distribution and Marketing at T. Rowe Price
10:45 -11:30 am
Panel
Beyond the Core Stack: MarTech for the Marketing Mix
This session features 3 marketers who work in different parts of the marketing mix. Each gets 15 minutes to explain their tools, the data it collects and the decisions they make. They’ll touch on how its changed the way they do things, and what they’re looking to do next.
Panelists:
- Anuj Agrawal, CMO, Earth Networks
- Beth Arritt, Staff Vice President of Marketing, American Association of Airport Executives
- Connie Yiu, Paid and Organic Social Media Lead, Snag
11:30 – 12:00 pm
Presentation
How to Build a BDR Playbook
More and more, managing business development or sales development reps is falling under demand generation. In this talk, we define essential BDR playbook requirements and talk about how your company can create one that helps you create repeatable and scalable processes, know the metrics you should measure, and accelerate productivity of your BDR team.
Speaker: Lorraine Joseph, Director of Business Discovery, Unanet
12:00 – 12:50 pm
Networking
Lunch and networking – generously sponsored by our friends at WebMechanix
12:50 – 2 pm
Panel Discussion
Lightning Round: Campaigns of Staggering Genius
Hosted by the master showman of the Twittersphere, Amir Zonozi, panelists get the rare chance to show off and brag about campaigns that crushed it. This session showcases some of area’s most creative marketing campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.
Host: Amir Zonozi, Co-founder and Chief Strategy Officer at Zoomph
Campaigns and Panelists:
Score a Social Media Touchdown: A Case Study of Social Engagement for Meetings by Gio Palatucci, Director of Social Media Services at Sparkloft Media
Let’s Make a Deal: A Case Study of Buyer Intent Data by Moni Oloyede, Marketing Operations at Fidelis Security
Newsjacking The Midterms: An Omni-channel Campaign by Chris Rodriguez at Phone2Action
How SalsaLabs and WebMechanix Slayed the Salesforce Dragon: A Case Study on Paid Search by Chris Mechanic, CEO at Webmechanix
Air Travel in Real Life: A Case Study of Comedians and YouTube Ads by Catherine Guarnieri, Growth Lead at Upside Business Travel
Improving Brand Affinity in Negative News Cycles: A Case Study of Editorial-Style CNN Ads by Kristin Fallon, VP of Marketing Communications at GE Power
2:00 -2:30 pm
Presentation
Market Research and Data Sciences to Improve Demand Gen Strategies
Marketing is swimming in data. In this session, we dig into the big topic of analysis: Marketing Mix Modeling, Digital Attribution, and A/B Testing and how these methods of evaluating data can help your marketing dollars go further. We’ll also talk about how each of these methods can be misused, or over interpreted, and lead to poor outcomes and how to you can avoid that. Squeezing an extra 10-30% from your marketing dollars can change your whole company’s valuation.
Speaker: Dave Young, VP Demand Gen at K12
2:30 – 2:45 pm
Break
Afternoon Coffee Break
2:45 to 3:30 pm
Panel
Striking the Right Mix of Inbound and Outbound
What worked last year to develop to get to the sale – before GDPR and Facebook’s privacy woes – does not necessarily work this year. There are new challenges getting to the inbox with growing deliverability problems, increasing unsubscribes, and falling open rates. In this panel, we discuss the right mix of strategies and tactics from local, fast-growing rock stars to inspire you and help your company grow.
Panelists:
- Joe Matar, Director of Marketing, Brazen
- Katie Mentus, Head of Design at TravelBank, Founding Team
- Margaret Irons, VP of Marketing and Communications, 3Pillar Global
- Jessica Dodson, Senior Director of Demand Generation, Sonatype
Moderator: Jessica Sprinkel, Sponge
3:30 – 4:30 pm
Panel
Ask Me Anything (AMA) Panel
Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2019 conference on a high note. In this session, you get to ask our esteemed panelists anything. And we mean, anything.
Panelists:
- Charles Gold, CMO, Atomicorp
- Jill Lynn, Head of Sales, Trunk Club, DC, a Nordstrom Company
- DP Venkatesh, Digital Engagement Leader, Cisco Collaboration Technology Group
- Jumanah Anter, SVP of Global Demand Gen, Mastercard
Moderator: Robin Izsak-Tseng, Director of Growth Marketing, BetterCloud
4:30 to 6 pm
Networking
Closing Remarks and Happy Hour!
Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. See cool demos. Have fun.
Low ticket price, jam-packed with value
1 Ticket = 16 Speakers + 100 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out a week before the conference.
- Early Adopter (until 1/31)Best Value$189
- Late Majority (Ends 3/25/20)$249
- Early Majority (ends 3/1)$219
Sponsors and Organizing Partners
Marketing Tech Magnified is grateful for our sponsors and partners.
Organizing Partners
Top Ops Sponsor
MarTech Ops Sponsors
Special Ops Sponsors
Exclusive Media Partner
A Project of the DC Marketing Tech Talks Community
Interested in sponsorship opportunities? Please contact us. You can reach us via Nat@DCMarketingTechTalks.com.
NRECA Conference Center at 4301 Wilson Boulevard
The NRECA Conference Center – located in the Cooperative Center in the Ballston area of Arlington – is easily accessible:
- 6.8 miles from Washington, DC, 10.5 miles from Tysons’ Corner, 6.7 miles from Reagan National Airport
- Ballston Metro stop served via the Silver Line and Orange Line – 5 minute walk away
- Parking is available in the building for $10/day
- Parking nearby at the Ballston Quarter Public Garage at 627 N. Glebe Rd. Arlington, VA 22203 for $10/day
- Westin Hotel within same plaza
Located in Ballston, VA
Highlights from
Marketing Tech Magnified 2018
Marketing Tech Magnified 2018 was held last February 2nd, 2018 at the SilverLine Conference Center in Tysons, Virginia. We had fantastic marketing leaders from Total Wine, EverFi, Cvent, and other leading area companies speaking to a sold out audience.
