Marketing Tech Magnified:TM
Evolve Your Marketing with Changing MarTech
Friday, February 2nd, 2018 – 9 am to 6 pm
SilverLine Conference Center at 7900 Westpark Drive
Tysons Corner, VA
What is Marketing Tech Magnified?
Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.
As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.
At Marketing Tech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.
If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.
Please Join Us!
Marketing Technology: Fast Growing and Quickly Changing
According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.
Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.
Come to Marketing Tech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.
Thousands of Marketing Tech Solutions
Hear from DC’s Best Marketing and Marketing Tech Experts
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
Ema Gantcheva VP of Growth at SumTotal, part of Skillsoft
Ema Gantcheva is a VP of Growth at Skillsoft/SumTotal and co-organizer of DC Marketing Tech Talks. She leads a rock star team responsible for managing the marketing technology stack, marketing business processes, marketing databases, campaign management, and reporting/analytics. Before her present position, Ema served as Head of Marketing at WireWheel, Sr. Director of Demand Generation and Director of Marketing Operations at Snagajob, as well asDirector of Marketing Operations at MicroStrategy. Earlier in her careers, she served as the CRM Senior Manager at Monumental Sports and Entertainment, the firm owning the Washington Capitals, Wizards, Mystics, and Verizon Center. Ema earned both her MA and BA at American University.
Robin Izsak-Tseng Director of Growth Marketing, BetterCloud
As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.
Moni Oloyede Marketing Technology & Marketing Operations Specialist at Fidelis Security
Moni is a Marketing Operations specialist with 13 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is a current Marketo Champion, as well as an award winner and presenter at both Marketo and Eloqua conferences in the past.
Natalie Robb Principal, WaveLength Analytics & Organizer, DC Marketing Tech Talks
With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.
Lorraine Joseph Sr. Director of Business Development and Discovery at LeaseAccelerator
Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena. Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Sr. Director of Business Development and Discovery at LeaseAccelerator. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.
Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.
Kristin Thompson Fallon Marketing Communications Executive, GE Power
Kristin Fallon is a Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa.
Joe Matar Director of Marketing, Brazen
Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University.
Amir Zonozi Amir Zonozi, Co-founder and Chief Strategy Officer at Zoomph
Amir Zonozi is a co-founder and chief strategy officer at Zoomph. Zoomph helps teams, brands and agencies measure the value of sponsorships & understanding their audiences through social media data and works with clients like Coca-Cola, MSG & NFL. Follow Amir on Twitter @Zonozi for data geekiness and dad jokes.
Chris Mechanic Chris Mechanic, Co-founder and CEO at WebMechanix
Chris Mechanic is co-founder & CEO at WebMechanix, an award-winning performance marketing firm he started in a basement in 2009 & bootstrapped into one of the DMV’s largest & most revered digital firms. He’s a recognized expert in the field of digital demand & revenue generation, specializing in SEO/SEM, analytics & conversion. Under his leadership, WebMechanix has grown 45% CAGR for over a decade, won countless awards & has appeared on the Inc. 5000 list for 7 consecutive years. Chris has consulted with 100s of SMBs, trained over 250 budding DMV-area marketers & was honored as an EY Entrepreneur of the Year Finalist in 2017 for his contribution to the local marketing community. He graduated with honors from College Park’s Smith School of Business.
Catherine Guarnieri Catherine Guarnieri, Growth Lead at Upside Business Travel
Catherine Guarnieri is an experienced marketer with a demonstrated history of helping to grow brands. From building omni-channel digital strategies to down and dirty guerrilla-style customer acquisition, Catherine is a ‘jack of all trades’ marketer. As a Growth Lead at Upside Business Travel, Catherine works across the funnel to drive new customer acquisition – relying equally on creativity & data analytics to experiment, iterate, fail fast and keep moving.
Catherine earned her Masters of Business Administration from Georgetown University but certainly doesn’t believe everything can be solved with a two by two matrix. Based in DC, by way of Baltimore & Chicago.
Cindy Zhou Chief Marketing Officer at LogRhythm
Cindy Zhou brings more than 19 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations to LogRhythm as Chief Marketing Officer (CMO).
Ms. Zhou spearheaded marketing transformation at multiple technology companies including BackOffice Associates, IBM, Emptoris, Rivermine, and MCI. Prior to joining LogRhythm, she was CMO of Level Access, a digital accessibility solutions provider, where she drove the company’s marketing, inside sales, and sales enablement initiatives. Before that, Ms. Zhou was vice president and principal analyst at Constellation Research where she oversaw digital marketing and sales effectiveness. Previously, Ms. Zhou worked in a senior level marketing position at BackOffice Associates, a global provider of data quality and information governance solutions. She also led worldwide demand generation for IBM’s Smart Commerce initiative.
A recognized industry influencer and award-winning revenue marketing executive, Ms. Zhou is a frequent speaker, writer, and media contributor who is quoted in over 100 articles on marketing, sales, and customer experience technology, best practices, and trends. She serves on the board of advisors for the Technology Marketing Alliance, the University of South Florida Muma College of Business’s Digital Marketing Certificate, and is an original founding member of the Sales Enablement Society. Ms. Zhou was named a 2019 Star CMO by DCA Live, ranked No. 3 on ARInsights Analyst Power 100 list in April 2018, and was honored as one of four finalists for the “Marketing Executive of the Year” Marketo Revvie Award in 2016.
Marina Devalia VP of Marketing at Phone2Action
Marina Devalia, VP of Marketing at Phone2Action, is an experienced marketing leader with an aptitude for building effective marketing operations in the enterprise SaaS industry. As a relentless explorer on discovering new avenues to optimize the Revenue Marketing framework and bridge the gap between Marketing and Sales, Marina comes to Phone2Action from Higher Logic. While there, she worked her way up to VP of Marketing from a Senior Marketing Manager. Prior to Higher Logic, Marina served as a product manager at Opptiv and as Senior Product Specialist at Pacific Trade International. She earned her MA in International Commerce and Policy, and her BS in Business Administration from University of Maryland.
Mary Kirkman Sr. Director of Demand Generation at ScienceLogic
Mary Kirkman, Senior Director of Demand Generation for ScienceLogic, is a seasoned marketing executive with a sustained performance record at global B2B companies ranging from the startup phase to $2B in revenue. Bringing extensive marketing experience that spans digital marketing, marketing programs, product management, and product marketing, Mary is currently responsible for transitioning ScienceLogic from primarily outbound to an inbound demand generation engine that fully leverages digital channels to meet marketing and business goals. She leads a talented team covering Field Marketing, Events, Digital Marketing, Operations and Omni-Channel campaigns to drive customer acquisition and success. Prior to joining ScienceLogic, Mary held marketing roles at Appian, Software AG, Kana, McAfee and others. Mary earned her undergraduate degree from the State University of New York at Albany, and her MBA from Binghamton University.
Tiffany Gourdin Advisor, ABM Marketing Programs at DXC Technology
Tiffany Gourdin is currently serving as Advisor, ABM Marketing Programs at DXC Technology where she is responsible for their targeted account global campaigns. As a co-organizer of the DC Marketo User Group, Tiffany’s MarTech experience runs deep. She is adept at implementing and running CRM platforms including Salesforce and Hubspot, as well as marketing automation platforms (certified in Marketo and Eloqua). Her prior roles include Digital Marketing Team Manager at Amber Road, Senior Manager of Marketing operations and Analysis at Metalogix, Sales Operations at Dell, among others. Tiffany earned her MBA from the University of Maryland her her BS from Penn State University.
Michael Applebaum VP of Product Marketing at Nexthink
Michael Applebaum is a seasoned B2B technology marketer who has led marketing and sales operations teams in high-growth companies such as Tenable, Opower, Invincea, and Q1 Labs. Today at Nexthink, he leads product marketing, content marketing, and sales enablement, driving the success of the company’s product portfolio and setting up field teams for optimal success. Michael combines marketing savvy, strategic insight, and a passion for building standout teams to achieve exceptional results. Michael earned his MBA from Harvard University and his BSE in Operations Research from Princeton University.
Laura Dimon Marketing Operations Manager at Commscope
Laura Dimon is the Marketing Operations Manager at Commscope. Laura joined Commscope in 2017 and has responsibility for global marketing operations including overseeing the data and technology infrastructure as well as marketing processes. She has significant experience in CRM and Marketing Automation tools. Previously Laura served as the Sales and Marketing Analytics Manager at Backoffice Associates. Prior to Backoffice, Laura held the position of Demand Programs Professional for IBM’s Software Group. Before IBM, Laura was the Senior Marketing Specialist at Emptoris Inc. Laura holds a Master of Science in Marketing from Johns Hopkins University in Baltimore, Maryland as well as Bachelor of Science in Marketing from the University of Maryland, College Park.
Sara Costello Enterprise Program Manager - Navigator at T. Rowe Price
Sara Costello is a former marketer, and current CRM and Martech product geek. Currently Digital Program Management Leader at T. Rowe Price, she has led multiple customer experience and business capability transformations at several enterprise organizations over the last decade. Sara specializes in identifying and clarifying opportunities and ‘leading these to life’ within a company. Given this journey, she’s experienced the joys of working with a team to deliver awesome and impactful experiences and survived treks across the valley of despair when things didn’t work as planned. Outside of work, Sara is really into transforming houses into homes, and is currently enjoying the comfort of her fourth full-house renovation. This also means she has a minor addiction to Pinterest!
Madhu Galuti CEO at Marrina Decisions
Madhu Gulati, CEO of Marrina Decisions, is a Marketing Operations entrepreneur and thought leader, speaking at conferences including Marketo Roadshows, Marketo User Groups and CEO summits. Bringing together the right ideas and talent to excite customers and help them grow in a scalable and innovative way, she’s responsible for setting the strategic direction and providing innovative solutions to clients.
Madhu has helped countless B2B companies like Google, Infoblox, Captricity, Xero, SAP, keeping the pulse of each client and always embracing the Marketing technology stack to optimize for ROI. Madhu holds a Bachelors in Commerce, Law degree, and MBA. Previously a senior professional services team member at Marketo, now Adobe, a leader in marketing automation, and with 2 decades in the Marketing industry, Madhu is recognized as one of the most respected evangelists in the new world of Flawless Marketing Operations Function.
Alex Parent Director of Demand Generation at Curbio
Alex Parent is the Director of Demand Generation at Curbio. Alex’s experience comes from a mixture of large organizations and most recently startups where he implements go-to-market strategies to increase sales and leads by using digital and traditional marketing channels. Over the years he has worked in several different verticals including B2B SaaS, Fintech, E-commerce, and Real Estate Technology.
Ben Foster Chief of Product at GoCanvas
Ben Foster is the Chief of Product at fast-growing GoCanvas and Founder of Prodify, a firm that serves as advisors, coaches and consultants to accelerate customer and shareholder value via Vision-Led Product Management. Prior to his current role, Ben served as vice president of product and UX at Opower, now a publicly traded company, VP of Product at Adchemy, and senior product manager at eBay. Ben has advised more the 50 startups on product including some of the area’s biggest and most successful startups. Ben is currently serving as advisor to four startups. Ben earned his BA from the University of California, Berkeley.
Lee Wright Sales Operations Lead at Amazon Web Services
Lee has over 20 years of experience in Sales and Sales Operations across multiple industries. He has led Global Sales Operations team covering all aspects of operations, sales enablement, compensation, reporting, and analytics. Lee ran global Sales Operations for ComScore, Clarabridge, Opower, and Plateau. He currently works in Sales Operations for Amazon Web Services. He has also led a multi-million dollar business unit and carried a bag as an Account Executive. Lee has a deep understanding of analytics, sales process, and sales tools such as Salesforce and Clari. He has served on the Customer Advisory boards for Salesforce CRM & CPQ. He has an MBA from UNC Kenan-Flagler and a BBA from JMU in economics.
Carol Chin Director of Content Marketing at Ellucian
Carol Chin is a marketing strategist, storyteller, and customer advocate who specializes in B2B content marketing. She currently serves as the Content Marketing Director for Ellucian, a technology company, where she is responsible for developing the company’s thought leadership platform, building brand awareness, and driving revenue. She leads a team that creates assets in a variety of formats and amplifies them through paid, earned, shared, and owned communication channels, with the goal of engaging and educating targeted personas throughout their buying journey. Previously she worked as the Director of Marketing and Communications for Pearson, a global education and publishing company. Carol has a BA from the University of Pennsylvania and an MBA from the University of Michigan.
Lauren Dower Director of Digital Media & PR at Carahsoft
Brendan Hummel Director of Digital Marketing and Demand Generation at Claroty
Brendan Hummel is the Director of Digital Marketing and Demand Generation at Claroty, an industrial control systems cybersecurity firm. He is responsibilities include creating brand awareness for Claroty through digital channels as well as managing the website experience for visitors. Generating new, qualified leads is a main focus of Brendan’s as he helps to build pipeline for the sales team with educated, excited prospects. Prior to joining Claroty, Brendan was the Digital Marketing Manager at Protegrity, a data security firm where he helped transition them from an outbound marketing strategy to a more inbound focused one. He is a Salesforce Partdot Specialist and has extensive experience with Hubspot. He holds a B.S. in Communication Studies with a minor in Marketing from the University of Rhode Island.
Nelson Duffle Chief Content Officer at Smart Content Marketing
Nelson Duffle is the Founder and Chief Content Officer of Smart Content Marketing, LLC in Washington, D.C. – a boutique agency that he started in 2009 to create powerfully effective strategies and content for major corporations, businesses and national associations. Among their many clients are Bloomberg, Dell, National Mining Association, Kaiser Permanente, and the Council for Global Immigration.
Nelson got his start as an award-winning broadcast news journalist, producer and anchor for NBC-TV affiliates, and later transitioned into advertising and marketing. His career focus has always been on creating content that informs, educates, influences and impacts audiences in a positive way. He is considered an industry expert in video content marketing in particular.
Before starting Smart Content Marketing in D.C., Nelson launched marketing firms in Boston and Austin, and held senior-level positions at Amplifier Content, Fidelity Investments, GlobalScape, and the Brand Momentum Group (Citigate). He is a graduate of the University of Texas at Austin with a degree in Communications.
One Day, 3 Panels, 4 Presentations, and A Lightning Round
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.
9:00 – 9:30 am
Check-in, Continental Breakfast and Networking
9:30 – 9:35 am
Welcome and Opening Remarks (a.k.a, The World’s FASTEST Keynote)
Get your coffee and your seat because when we start — we’ll really start.
Natalie Robb, WaveLength Analytics Principal and DC Marketing Tech Talks Organizer will get things rolling with welcomes, thank yous, and market numbers you’re sure to have already seen somewhere before. Expect it to be quick and over before you know it. After all, we want to hear from speakers and panelists, too.
Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks
9:35 – 10:05 am
Solving B2C Marketing Problems with Technology
Over the past decade, we have seen the number of marketing technologies explode. As new trends and technologies take shape, companies must make difficult decisions about how to best align their budgets with priorities. In this session, Michael Lukich, Director of Marketing Technology at Total Wine, highlights how organizations should think about solving their martech problems, the nuances of B2C compared to B2B, and some of the hottest technology trends in the space.
Speaker: Michael Lukich, Director of Marketing Technology at Total Wine and More
10:10 – 10:40 am
Four Steps to Build a Marketing and SDR Engine That Delivers Predictable Revenue
For organizations that want to grow, marketing is all about demand generation. In this session, you will hear from Mike Lovell, VP of Demand Generation at EVERFI, who will detail lessons learned and the four steps organizations can take to build a marketing and sales development engine that delivers predictable revenue.
Speaker: Mike Lovell, VP of Demand Generation, EverFi
10:45 -11:30 am
What Does a Modern Marketing Team Look Like? Org Chart Show & Tell
Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while marketing executives know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage, develop, and keep a team with increasingly diverse skill sets.
- Dave Bornmann, CMO, Naylor Association Solutions
- Charles Gold, CMO, Virtru
- JulieAnne Evanina, VP Digital Sales and Marketing, SiriusXM Radio
Moderator: Sue Keith, Managing Partner, Ceres Talent
11:30 – 12:00 pm
What CEOs Want From Marketing and Marketing Leadership
It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, a former CEO who, as a result of an acquisition, now serves as a VP of Marketing speaks candidly about what a CEO expects from a high-performing marketing team and what takes to be a successful CMO today.
Speaker: D.P. Venkatesh, VP of Marketing, Broadsoft Digital
12:00 – 1 pm
Lunch and Networking
1:00 – 2:00 pm
MarTech Stack Lightning Round
Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.
- Ema Gantcheva, Director of Demand Gen and Marketing Operations at Snagajob
- Sean McVey, Director of Demand Generation at Virtru
- Mike Lovell, Vice-President of Demand Generation at EverFi
- Jodi Lebow, Director of Marketing Operations and Demand Generation at CollabNet
- Moni Oloyede, Marketing Technology and Marketing Operations Specialist at Fidelis Security
- Robin Izsak-Tseng, Demand Generation Consultant for Wonder Beauty Bar
2:00 -2:45 pm
Marketing Ops: How to Strategize What You Bring to the Table
As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.
- Ema Gantcheva, Director of Marketing Operations at Snagajob
- Jason Keller, Senior Marketing Operations Manager at Logi Analytics
- Andrew Cutting, Marketing Operations Manager at Cvent
- Moni Oloyede, Marketing Technology and Marketing Ops Specialist at Fidelis Security
Moderator: Jessica Sprinkel, CEO of Sponge Software
2:45 – 3:00 pm
Afternoon Coffee Break
3:00 to 3:30 pm
How to Balance Data and Creativity
Today’s workplaces demand that marketers be obsessed with data. At the same time, a creative and innovative spirit is essential to driving growth. The best marketers are able to blend the two together. In this session, I’ll show you how I was able to emphasize data without compromising creativity. Yes, you can prove ROI while maintaining a razor sharp focus on Drucker-like core marketing principles. Marketer’s beware: Data overload is threatening the livelihood of marketers far and wide. While we have more insights that ever before, an obsession with data could be killing your creativity. Don’t fall victim to this vicious trap!
Jen Kern, CMO at Perfect Sense, creators of the Brightspot CMS platform
Lauren Howell, Director of Digital Strategy at Graphik
3:30 – 4:00 pm
Shifting from Traditional Waterfall Funnel to ABM: A Case Study in Going All In
We searched all over the region to find the best case of account-based marketing around and we found it… in Atlanta’s CollabNet, the Sirius Decisions’ Winner of the 2017 ABM Program of the Year.
Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, Director of Marketing Operations and Demand Generation Jodi LeBow will discuss why they chose to go all-in on ABM. She’ll talk about what that really meant, and lessons learned during implementations – from the challenging culture shift to how they measure success.
Speaker: Jodi Lebow, Director of Demand Generation at VersionOne, now CollabNet
4:00 to 4:45 pm
Customer Experience, Customer Success, Customer Retention: Are They All the Same?
As tech-savvy marketers, we’re obsessed with customer retention as much as we are with conversion. In this panel, 3 marketing leaders in customer experience and customer success will talk tools and strategies to keep hard-won customers.
Get ready to be inspired by your peers as we end our 2018 conference on a high note.
- Cary Cusumano, CX Design Strategist at Verizon Enterprise Solutions
- Nancy Porte, VP Global Customer Experience at Verint
- Abby Hammer, VP Products and Customer Success at ChurnZero
- Michael Peterson, SVP Customer Success and Operations at Echo360
Moderator: Robin Izsak-Tseng, Demand Generation and Marketing Ops Consultant
4:45 – 6:00 pm
Closing Remarks and Happy Hour!
Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. Have fun.
Low ticket price, jam-packed with value
1 Ticket = 16 Speakers + 100 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door.
- Early Adopter (until 1/31)Best Value$189
- Late Majority (Ends 3/25/20)$249
- Early Majority (ends 3/1)$219
SilverLine Conference Center at 7900 Westpark Drive
The SilverLine Conference Center – located in the West Atrium of the building – is easily accessible:
- The Westpark and Jones Branch express lanes are within a few minutes drive
- Tysons Corner metro stop served via the Silver Line is a 5 minute walk away
- Parking is available in the building and look for parking in the West Atrium, which is the new part of the building near Ten Penh.
- If you park in the older section of the building, it’s easier to to street level, go outside and cross into the new section of the building near Bourbon Coffee.
Marketing Tech Magnified 2017
The inaugural Marketing Tech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia. We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.