Marketing Tech Magnified 2021

With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.

Cindy Zhou brings more than 19 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations to LogRhythm as Chief Marketing Officer (CMO).

Ms. Zhou spearheaded marketing transformation at multiple technology companies including BackOffice Associates, IBM, Emptoris, Rivermine, and MCI. Prior to joining LogRhythm, she was CMO of Level Access, a digital accessibility solutions provider, where she drove the company’s marketing, inside sales, and sales enablement initiatives. Before that, Ms. Zhou was vice president and principal analyst at Constellation Research where she oversaw digital marketing and sales effectiveness. Previously, Ms. Zhou worked in a senior level marketing position at BackOffice Associates, a global provider of data quality and information governance solutions. She also led worldwide demand generation for IBM’s Smart Commerce initiative.

A recognized industry influencer and award-winning revenue marketing executive, Ms. Zhou is a frequent speaker, writer, and media contributor who is quoted in over 100 articles on marketing, sales, and customer experience technology, best practices, and trends. She serves on the board of advisors for the Technology Marketing Alliance, the University of South Florida Muma College of Business’s Digital Marketing Certificate, and is an original founding member of the Sales Enablement Society. Ms. Zhou was named a 2019 Star CMO by DCA Live, ranked No. 3 on ARInsights Analyst Power 100 list in April 2018, and was honored as one of four finalists for the “Marketing Executive of the Year” Marketo Revvie Award in 2016.

Carol Chin is a marketing strategist, storyteller, and customer advocate who specializes in B2B content marketing. She currently serves as the Content Marketing Director for Ellucian, a technology company, where she is responsible for developing the company’s thought leadership platform, building brand awareness, and driving revenue. She leads a team that creates assets in a variety of formats and amplifies them through paid, earned, shared, and owned communication channels, with the goal of engaging and educating targeted personas throughout their buying journey. Previously she worked as the Director of Marketing and Communications for Pearson, a global education and publishing company. Carol has a BA from the University of Pennsylvania and an MBA from the University of Michigan.

Nelson Duffle is the Founder and Chief Content Officer of Smart Content Marketing, LLC in Washington, D.C. – a boutique agency that he started in 2009 to create powerfully effective strategies and content for major corporations, businesses and national associations. Among their many clients are Bloomberg, Dell, National Mining Association, Kaiser Permanente, and the Council for Global Immigration.

Nelson got his start as an award-winning broadcast news journalist, producer and anchor for NBC-TV affiliates, and later transitioned into advertising and marketing. His career focus has always been on creating content that informs, educates, influences and impacts audiences in a positive way. He is considered an industry expert in video content marketing in particular.

Before starting Smart Content Marketing in D.C., Nelson launched marketing firms in Boston and Austin, and held senior-level positions at Amplifier Content, Fidelity Investments, GlobalScape, and the Brand Momentum Group (Citigate). He is a graduate of the University of Texas at Austin with a degree in Communications.

Brendan Hummel is the Director of Digital Marketing and Demand Generation at Claroty, an industrial control systems cybersecurity firm. He is responsibilities include creating brand awareness for Claroty through digital channels as well as managing the website experience for visitors. Generating new, qualified leads is a main focus of Brendan’s as he helps to build pipeline for the sales team with educated, excited prospects. Prior to joining Claroty, Brendan was the Digital Marketing Manager at Protegrity, a data security firm where he helped transition them from an outbound marketing strategy to a more inbound focused one. He is a Salesforce Partdot Specialist and has extensive experience with Hubspot. He holds a B.S. in Communication Studies with a minor in Marketing from the University of Rhode Island.

Ema Gantcheva is a VP of Growth at Skillsoft/SumTotal and co-organizer of DC Marketing Tech Talks. She leads a rock star team responsible for managing the marketing technology stack, marketing business processes, marketing databases, campaign management, and reporting/analytics.  Before her present position, Ema served as Head of Marketing at WireWheel, Sr. Director of Demand Generation and Director of Marketing Operations at Snagajob, as well asDirector of Marketing Operations at MicroStrategy. Earlier in her careers, she served as the CRM Senior Manager at Monumental Sports and Entertainment, the firm owning the Washington Capitals, Wizards, Mystics, and Verizon Center. Ema earned both her MA and BA at American University.

Marina Devalia, VP of Marketing at Phone2Action, is an experienced marketing leader with an aptitude for building effective marketing operations in the enterprise SaaS industry. As a relentless explorer on discovering new avenues to optimize the Revenue Marketing framework and bridge the gap between Marketing and Sales, Marina comes to Phone2Action from Higher Logic. While there, she worked her way up to VP of Marketing from a Senior Marketing Manager. Prior to Higher Logic, Marina served as a product manager at Opptiv and as Senior Product Specialist at Pacific Trade International. She earned her MA in International Commerce and Policy, and her BS in Business Administration from University of Maryland.

Mary Kirkman, Senior Director of Demand Generation for ScienceLogic, is a seasoned marketing executive with a sustained performance record at global B2B companies ranging from the startup phase to $2B in revenue. Bringing extensive marketing experience that spans digital marketing, marketing programs, product management, and product marketing, Mary is currently responsible for transitioning ScienceLogic from primarily outbound to an inbound demand generation engine that fully leverages digital channels to meet marketing and business goals. She leads a talented team covering Field Marketing, Events, Digital Marketing, Operations and Omni-Channel campaigns to drive customer acquisition and success.  Prior to joining ScienceLogic, Mary held marketing roles at Appian, Software AG, Kana, McAfee and others. Mary earned her undergraduate degree from the State University of New York at Albany, and her MBA from Binghamton University.

Tiffany Gourdin is currently serving as Advisor, ABM Marketing Programs at DXC Technology where she is responsible for their targeted account global campaigns. As a co-organizer of the DC Marketo User Group, Tiffany’s MarTech experience runs deep. She is adept at implementing and running CRM platforms including Salesforce and Hubspot, as well as marketing automation platforms (certified in Marketo and Eloqua). Her prior roles include Digital Marketing Team Manager at Amber Road, Senior Manager of Marketing operations and Analysis at Metalogix, Sales Operations at Dell, among others. Tiffany earned her MBA from the University of Maryland her her BS from Penn State University.

Michael Applebaum is a seasoned B2B technology marketer who has led marketing and sales operations teams in high-growth companies such as Tenable, Opower, Invincea, and Q1 Labs. Today at Nexthink, he leads product marketing, content marketing, and sales enablement, driving the success of the company’s product portfolio and setting up field teams for optimal success. Michael combines marketing savvy, strategic insight, and a passion for building standout teams to achieve exceptional results. Michael earned his MBA from Harvard University and his BSE in Operations Research from Princeton University.

Laura Dimon is the Marketing Operations Manager at Commscope. Laura joined Commscope in 2017 and has responsibility for global marketing operations including overseeing the data and technology infrastructure as well as marketing processes. She has significant experience in CRM and Marketing Automation tools. Previously Laura served as the Sales and Marketing Analytics Manager at Backoffice Associates. Prior to Backoffice, Laura held the position of Demand Programs Professional for IBM’s Software Group. Before IBM, Laura was the Senior Marketing Specialist at Emptoris Inc. Laura holds a Master of Science in Marketing from Johns Hopkins University in Baltimore, Maryland as well as Bachelor of Science in Marketing from the University of Maryland, College Park.

Sara Costello is a former marketer, and current CRM and Martech product geek. Currently Digital Program Management Leader at T. Rowe Price, she has led multiple customer experience and business capability transformations at several enterprise organizations over the last decade. Sara specializes in identifying and clarifying opportunities and ‘leading these to life’ within a company. Given this journey, she’s experienced the joys of working with a team to deliver awesome and impactful experiences and survived treks across the valley of despair when things didn’t work as planned. Outside of work, Sara is really into transforming houses into homes, and is currently enjoying the comfort of her fourth full-house renovation. This also means she has a minor addiction to Pinterest!

Madhu Gulati, CEO of Marrina Decisions, is a Marketing Operations entrepreneur and thought leader, speaking at conferences including Marketo Roadshows, Marketo User Groups and CEO summits. Bringing together the right ideas and talent to excite customers and help them grow in a scalable and innovative way, she’s responsible for setting the strategic direction and providing innovative solutions to clients.

Madhu has helped countless B2B companies like Google, Infoblox, Captricity, Xero, SAP, keeping the pulse of each client and always embracing the Marketing technology stack to optimize for ROI. Madhu holds a Bachelors in Commerce, Law degree, and MBA. Previously a senior professional services team member at Marketo, now Adobe, a leader in marketing automation, and with 2 decades in the Marketing industry, Madhu is recognized as one of the most respected evangelists in the new world of Flawless Marketing Operations Function.

Alex Parent is the Director of Demand Generation at Curbio. Alex’s experience comes from a mixture of large organizations and most recently startups where he implements go-to-market strategies to increase sales and leads by using digital and traditional marketing channels. Over the years he has worked in several different verticals including B2B SaaS, Fintech, E-commerce, and Real Estate Technology.

Moni is a Marketing Operations specialist with 13 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations.  She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is a current Marketo Champion, as well as an award winner and presenter at both Marketo and Eloqua conferences in the past.

Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena. Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Sr. Director of Business Development and Discovery at LeaseAccelerator. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.

Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM  studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.

Ben Foster is the Chief of Product at fast-growing GoCanvas and Founder of Prodify, a firm that serves as advisors, coaches and consultants to accelerate customer and shareholder value via Vision-Led Product Management. Prior to his current role, Ben served as vice president of product and UX at Opower, now a publicly traded company, VP of Product at Adchemy, and senior product manager at eBay. Ben has advised more the 50 startups on product including some of the area’s biggest and most successful startups. Ben is currently serving as advisor to four startups. Ben earned his BA from the University of California, Berkeley.

Lee has over 20 years of experience in Sales and Sales Operations across multiple industries. He has led Global Sales Operations team covering all aspects of operations, sales enablement, compensation, reporting, and analytics.  Lee ran global Sales Operations for ComScore, Clarabridge, Opower, and Plateau. He currently works in Sales Operations for Amazon Web Services. He has also led a multi-million dollar business unit and carried a bag as an Account Executive.  Lee has a deep understanding of analytics, sales process, and sales tools such as Salesforce and Clari. He has served on the Customer Advisory boards for Salesforce CRM & CPQ.  He has an MBA from UNC Kenan-Flagler and a BBA from JMU in economics.

As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.